Esser Studio’s Frakta re-imagination starts the conversation around the importance of ‘upcycling.’

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The creatives of the internet are caught up in Frakta-mania, and the iconic blue workhorse bag was turned into various things, including clothes, shoes and even underwear, over the past year.

Canadian junior art director Simon Langlois gave his spin on the trend by transforming the carry-all into a handsome backpack—this modified version of the Frakta bag has a roll-down opening and is secured with a clip clasp. Mr Langlois said that “The transformation was done to raise awareness around the importance of upcycling and how it could change our lives.”

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