Musty? Or must-have?

Reworked vintage is old clothing that has been redesigned and sewn into a new garment. The redesigned clothes are appealing because they have the vintage feel and pattern with the added bonus of fitting into today’s fashion trends. 

Maison Margiel, a luxury French fashion house, used an extreme example of the fashion trend in their Artisanal line taking vintage objects and making them into clothing. A dress made from vintage combs, a jacket from ski gloves and a top made from vintage denim.

But why is it that the revamped clothing is fetching a higher price than some newer high street fashions? Is it because millions of teens and 20-somethings are becoming more environmentally aware and are seeing the impact of throwing away clothes every few years? Or is it that the clothing is often designer brands from the 60s,70s or 80s, reworked to fit into modern day trends? The fabrics used are often better quality and more hard wearing than those used today. Whatever the reason, popular sites like Depop have created a platform for the clothing style which has also made their business boom. The company was founded in 2011 and now has 10 million users and counting, with the majority of its users from the UK. Also, a whopping 80% of British shoppers aged 13 to 24 on average buy 20,000 items a day from the site. Studies show that last year alone, 64% of women were prepared to buy pre-owned clothing compared with 45% in 2016. 

(Credit: Hannah Morgan, Unsplash)

Vintage has become more collectable, rare and sought after and as a result, prices have rocketed over the years. Items worth £20 – £30 when they were produced could now be worth in excess of £70-£80. Some celebrities have even joined the craze, such as Peaches Geldof, Nicole Richie and the super model, Kate Moss, so the vintage style is even more desirable to the fashion-conscious youth. The quirky patterns and styles mixed with modern day fashions make this style choice available to all shapes and sizes. 

I first came across the reworked clothing style while shopping in Bristol and later in Cardiff in a small shop called Sorbey’s. I found shirts that had been cropped or made into bandeau tops, jumpers with mismatched sleeves, sweatshirts that had been completely taken apart and sewn back together. The clothing came in all different colours, textures and patterns. And if denim is your go-to cloth, then there is usually a large range of reworked Levi and Wrangler. Jeans are cropped, made into jackets and skirts or added to bags and other accessories. Care is taken to ensure that the garments are clean and fragrant, battling the stereotype of smelly clothes from charity shops. With the current political and environmental climate, the old wartime message of “make do and mend” may also play a part in this popular style choice. 

You’ll never be seen at a party wearing the same dress as someone else if you wear VINTAGE!

Vintage has also made its way into mainstream fashion brands, such as Topshop, who in 2000 introduced some vintage styles into the Oxford Circus store. Following on, ASOS launched its marketplace in 2010 which brought vintage to an online audience. The vintage style brings forward a look of individuality that high street fashion just doesn’t have with its mass-produced items.

You’ll never be seen at a party wearing the same dress as someone else if you wear VINTAGE!

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